The Vietnamese FMCG market is dominated by local distributors, and for foreign investors to establish distribution entities in Vietnam is possible, but challenging. The FMCG sector will continue to be one of the most exciting growth areas in Vietnam for many years to come, as the Vietnamese economy develops, nation-wide incomes rise, and consumers’ aspirations become more attainable.

A sampling of our highlight matters in this area includes:

  • Acting for one of the world’s largest and most powerful multi-national FMCG companies on its establishment of a major 40 year manufacturing joint venture project with one of Vietnam’s most significant and powerful State owned enterprises, including advising on the complete restructuring of the foreign investor’s long-term operational presence in Vietnam.
  • Acting for a major multi-national FMCG company on its proposed acquisition of a strategic shareholding stake in a Vietnamese household and personal care company engaged in importation, manufacturing, distribution, and retail sales activities.
  • Acting for a major multi-national FMCG company on its acquisition of a majority shareholding stake held by another major multi-national FMCG company in a large-scale beverage manufacturing and distribution operation in Vietnam.
  • Acting as local counsel for an Australian FMCG company in respect of the establishment of its operations in Vietnam.
  • Advising and assisting a major multi-national FMCG company in relation to a contentious tax ruling issued by the Vietnamese tax authorities in relation to special sales tax liability.